les alfred

24K

63k

5K

34 I NYC I black I ✉️ hello@balancedblackgirl.com

The founder of Balanced Black Girl, Les is a wellness professional who has grown an online community dedicated to healthy habits & joy in life. Over the years she’s not only built a great personal brand, but also an amazing platform for women to come together under common goals.

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Top performing platforms 📊

  • Instagram

    Total Followers: 63,173

    Engagement Rate: 3.43%

    avg Likes per Post: 1,992

    avg Comments per Post: 55

  • TIKTOK

    Total Followers: 24,700

    Engagement Rate: 10.83%

    avg Views per Video: 10,161

    avg Likes per Video: 1,070

    avg Comments per Video: 30

  • YouTube

    Total Subscribers: 5,460

    Engagement Rate: 4.75%

    avg Views per Video: 982

    avg Likes per Video: 42

    avg Comments per Video: 5

Overall Insights ✨

  • Audience demographic 👥

    Gender:

    93.7% Female

    6.3% Male

    US Following:

    82% United States

    Age:

    52.1% 18-24 Years old

    35.9% 25-34 Years Old

    3.9% 35-44 Years Old

    Ethnicity:

    8.3% Asian

    12.3% Black

    73.3% Caucasian

    6.1% Hispanic

  • Campaign match 🎯

    Les’ consistent commitment to mental wellness is a great way to highlight the purpose behind the “joy is” campaign.

    The work that she does is very aligned with ksny goals and would seamlessly fit into the content on her channels.

    It is also worth noting that she has been able to build a platform dedicated to the representation of black women, while also getting the engagement of other groups (as seen by audience demographics).

    Just as her profile name states, les is all about balance. so while known for her wellness content, we also see integration of lifestyle & fashion content.

  • Long-term potential ⌛

    GIVEN THAT LES HAS BUILT A PLATFORM BEYOND INSTAGRAM & TIKTOK, CULTIVATING A RELATIONSHIP WITH HER MAY LEAD TO GREATER OPPORTUNITIES TO ENGAGE VIA PODCAST INTEGRATIONS, merch collaborations OR EVENTS.

    Les’ podcast, “Balanced Black Girl” is also backed by the dear media network, with has provided her with boosted support, exposure & growth that will likely continue over time.

Relevant news

  • 10 Best Podcasts For Women's Health, Mental Health & Wellbeing

    “Personal trainer and nutritionist Lestraunda ‘Les’ Alfred launched the podcast to create a safe space for Black women to have dynamic conversations pertaining to physical and mental health, but not shying away from any topic related to wellness.

    Taking a quick look at their Instagram page you can see many topics from manifesting with astrology, the truth about Black women's reproductive health, monthly affirmations for being your best and much more.”

    The Talko

  • 'Balanced Black Girl' Host Les Alfred Shares How Embracing Change Transforms Your Life

    “The 34-year-old described her career journey as one that isn't linear. Les started her career in corporate finance but, over time, realized that though working in corporate might have been paying the bills, it wasn't feeding her in ways she needed. The depletion and burnout she experienced inspired her to turn to exercise to support her mental health and boost her energy.”

    XO Necole

Partnerships & Awards 🏆

  • Dear Media

    Les’ podcast “Balanced Black Girl” is part of the largest female marketplace in audio, dear media.

    See partnership

  • Open

    approaching the new year, les partnered with the mindfulness platform, open, to highlight the benefits of breathwork & meditation via the app.

    See Partnership

  • Colgate

    Les has shown a long-term relationship with colgate. in her most recent post, she integrated the product into a grwm video.

    See Partnership

Circle of influence

  • Brooke DeVard

    Tiktok: 145K
    Instagram: 119K

  • Nikki Ogunnaike

    Tiktok: 1.2K
    Instagram: 84K

  • Raven Ross

    TIKTOK: 640K
    INSTAGRAM: 959K
    YouTube: 252K

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