finding hue
we craft custom bipoc influencer castings that reflect authentic culture
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REAL BIPOC INFLUENCE
REAL BIPOC INFLUENCE
meet the founder
Christina Westley is a NYC based professional with an extensive career in Influencer Marketing. A graduate of The Wharton School, she has brought a strong business acumen to the emerging industry. Her insight is founded on holistic perspective, having worked all sides of the field including brand, agency & talent management.
Christina's own background as a Black female in the space has led to a personal interest in analyzing cultural nuance and racial trends in influencer marketing. Having secured a title as Head of Influencer Marketing at PepsiCo, she is now interested in using her skills and credibility as a vessel to improve cultural understanding & opportunity distribution in the space.